KPSU UNDERWRITING RATES AND GUIDELINES
A price break is inserted when the spots are purchased in blocks of: 35, 45, 60, 75, 100, and 200. Contact Peter at email@example.com for more information. The standard rates are illustrated in the following table:
KPSU UNDERWRITING RATES
15 second spots $10.00 Per Spot
30 second spots $15.00 Per Spot
45 second spots $20.00 Per Spot
60 second spots $25.00 Per Spot
To distinguish underwriting from commercial advertising, the following guidelines have been set by the FCC:
No price information, including of savings or value associated with the product. Mentioning that something is free is considered value association.
No "calls-to-action." This means a mention cannot urge someone to patronize a particular business. It cannot say "Stop in" or "Swing by" or anything to that effect.
An underwriting spot cannot contain an inducement to buy, sell, rent, etc. For example, it could not say "a bonus when you mention this ad" or "six months free service."
What Should My Underwriting Spot Include?
The name of the business, location, contact information such as phone number and e-mail addresses. Also add brand and trade names, product listings and value neutral description of services. End of spot should include a non-promotional slogan.