Preview: Flor @ Holocene, July 20

Written by joe on July 5, 2017

Flor |FFO: Two Door Cinema Club, Walk the Moon, MUNA, Bleachers Photo: jared heveron

After touring with the likes of Halsey, Bleachers, Hayley Kiyoko, Great Good Fine OK, Paramore, and many more; Flor is returning to Portland for an intimate hometown show. On July 20th, Oregon natives Flor will be at Portland’s Holocene in celebration of the release of their debut album come out. you’re hiding. This is an all ages show that is $12 in advance, and $15 at the door. Tickets can be purchased here.

I personally was introduced, and fell in love, with Flor while they were touring with Halsey in 2015. From the beginning synth poppy intro to their song “Get Behind This”, I was hooked and drawn into the band. Immediately after the show I purchased their EP Sights & Sounds and soon after that EP was removed from iTunes and streaming sites. The band had been picked up by the label Fueled By Ramen, a label with impressive acts such as Panic! at the Disco, Paramore, Fall Out Boy, Young the Giant, Twenty One Pilots, etc., and the band had begun working on their debut album. And I, and many other fans, waited eagerly and impatiently.

Flor’s anticipated debut album come out. you’re hiding was finally released on May 19, 2017. Their 10 track album featured 4 tracks previously released as singles/EPs prior to being signed, but were reworked for the album. Fans typically are against artists reworking songs after being signed; however, Flor’s new additions to the songs were welcomed and brought depth and elevated the overall experience. The added guitar riffs, drums, clean production, and vocal tracks made the songs more vivid than they were before. The album features a similar and familiar upbeat, indie synth pop sound fans of Flor have grown to love, with standout tracks “overbehind”, “restless soul”, and “hold on”. Arguably the best song on the record is a track completely different from Flor’s previous work: “spoiled”. The song explores the dark pop genre, beginning with a steady electronic beat behind vocalist Zach Grace’s soft voice, while building to an instrumental break with heavy synth. It’s a song that makes the listener want to get up and dance (if they weren’t doing so already) and alludes to being the perfect set closer for the band on upcoming tours.

You can also listen to this interview I did with Flor’s lead vocalist and guitarist, Zach Grace, for KPSU. Zach discusses writing and working on come out. you’re hiding prior to it’s release, in this interview from a few months ago.

Find more dates for Flor’s tour on their website, and follow them on twitter, instagram, and facebook.

Written by Joe Hernandez (instagram: @thisisbroseph, website: joehernandezphotography.org)

Check out Flor’s music video for their song “overbehind” below:

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